Position Overview
**Overview**
Microsoft is at a defining moment as AI and Copilot reshape how people experience technology. The **Senior Brand Strategist - Microsoft Copilot** is a hands-on brand strategist responsible for leading and delivering brand strategy across defined Microsoft and Copilot initiatives, audiences, or product areas.
This role connects culture, consumers, and product through clear, insight-driven strategy, ensuring brand intent translates into real decisions across campaigns, product experiences, and go-to-market efforts. You will partner closely with Product Marketing, Integrated Marketing, Microsoft AI (MAI), Media, Engineering, Campaigns, Research, and Brand teams to drive clarity, alignment, and momentum.
The ideal candidate is a strong individual contributor who can independently lead complex workstreams, influence cross‑functional partners, and contribute to the quality and consistency of brand thinking across the organization.
**Responsi...