Position Overview
**Meaningful Work From Day One:**
At Brown‑Forman, great brands are built by bold, curious, and passionate people. As Senior Brand Manager, Tequila Herradura, you will hold a pivotal leadership role shaping the future of a 155 year old iconic, respected tequila brand—at a time of renewed momentum for the category.
This role is a true brand leadership seat, sitting at the intersection of strategy, creativity, and commercial performance. You will own the US strategic agenda end‑to‑end—setting vision, driving growth, and ensuring Tequila Herradura consistently shows up with cultural relevance, premium distinction, and business impact.
This is a highly visible opportunity for a proven Brand Leader who thrives in fast‑moving environments, exercises strong judgment, and is energized by building premium brands that matter to consumers, customers, and culture.
**What You Can Expect:**
Brand & Business Leadership
+ Lead the development and executi...