**ROLE** **DESCRIPTION**

+ Leads and directs marketing activities for the brand, including responsibility for the execution of omni- channel marketing plans that achieve volume, organic growth, market share and profit objectives in line with the overall business priorities.
+ Implements the omni-channel (i.e., integrating traditional, digital, ecommerce and CRM channels to deliver a unified customer experience) marketing strategy and tactics and provide appropriate support to affiliates to assure the commercial success of assigned Abbott Nutrition Brands.

**BUSINESS** **OUTCOMES**

+ Increased relevance, demand for and sales of Abbott products at all levels of territory customers (hospital, HCPs, etc.) resulting in increased market share
+ Increased customer and consumer consideration and trial (and other attributes) results across platforms/channels as measured in brand health tracking
+ New user recruitment and user loyalty
+ High brand integ...