Senior Brand Manager – McVitie’s Masterbrand (15‑month FTC)

As Senior Brand Manager for the McVitie’s Masterbrand, you will be responsible for shaping and delivering the brand’s communication and marketing strategy, driving compelling campaigns, and ensuring measurable business and brand performance.

Responsibilities

• Partner with the Marketing Manager and media team, and key communication agencies to develop and deliver Masterbrand communications strategy & plans that meet business sales and profit targets in line with Brand Planning and UK performance metrics.
• Manage the development of coordinated marketing plans across OOH, digital, social media, and in-store channels.
• Lead cross‑functional teams to deliver ongoing brand building and sales‑driving programmes, including in‑store activation and new product launches.
• Drive the consumer agenda by working with CMI partners to bring consumer closeness, insight‑led plan development,...