Senior Brand Manager – TENA (12-month Fixed Term Contract)
At Essity, we believe in empowering our people to make an impact. This role offers you the opportunity to take ownership, challenge convention, and shape the future of marketing. Deliver commercial growth and lead brand strategy and activation across the UK & ROI as part of a full‑time, hybrid team based in our Didsbury office (Manchester) with three days in the office and two days working from home.
Responsibilities
- Lead the development and execution of the Go-To-Market (GTM) strategy for key Personal Care brands, aligned to global brand direction.
- Own the UK & ROI communication plan, working with and managing local agency partners.
- Manage the Advertising & Promotion (A&P) budget, ensuring effective allocation and return on investment.
- Define and optimise product assortment and pricing in collaboration with Revenue Growth Management teams.
- Contribute to global ...