Role Summary

Our client within the FMCG industry is looking for a Senior Brand Manager to take ownership of brand strategy and portfolio growth, leading innovative marketing initiatives to drive market share and profitability.

The Senior Brand Manager is responsible for managing the P&L of a designated product portfolio and delivering business targets across market share, volume, net sales, and profitability. This role drives brand strategy, innovation, and execution of marketing initiatives to achieve sustainable growth. The incumbent will develop and implement end-to-end brand plans, ensuring alignment with overall business objectives.

Key Responsibilities

• Develop and execute effective brand and marketing strategies based on category understanding, consumer insights, and market trends
• Drive innovation and implement impactful brand plans to support business growth
• Manage and execute all marketing activities in alignm...