Job Description:

Job Purpose:

A brand custodian with responsibility and accountability for designing & executing the local brand strategy and marketing activities that are designed to achieve specific brand objectives including NSV and penetration targets in alignment with the global framework. The Senior brand manager must have the experience expertise and skill set to develop an optimum calendar in local market while ensuring excellence in execution on ground.

Key Responsibilities:

1. Own & manage the Brand

• Analyze the category and the brand performance and identify whitespace opportunities to play in for accelerate growth.

• Set the brands short & long term strategy to deliver quality growth & growing penetration.

• Create & Develop local market brand marketing plan and activity calendar

• Manage budget and resources effectively to deliver marketing/activity calendar ...