The role will be responsible for leading the energy strategy in the UK. They will develop calendar initiatives, partnering with the sector & IB teams. They will need to create assets, working with Insights teams and bottlers to understand consumer need. The candidate will also lead the TCP agenda, ensuring we have effective media and plans in place. They will play a key role in helping to drive bottler alignment to our plans and ensuring BTL activity is co ordinated with ATL. The role will be expected to contribute to key business processes (ICP, TCP planning, Comms development). The role will also be responsible for helping to manage, plan and monitor our A&M spend.