Elevate your career as a Senior BI Expert at Transat, focusing on Google Analytics and digital data solutions. Collaborate to enhance marketing initiatives and customer experience across web and mobile platforms.
This role reports to the Senior Director of Analytics and Data and requires strong expertise in designing and developing BI solutions. With a focus on Google Analytics (GA4), you will create and integrate data pipelines, model GA4 events, and ensure tool configurations are optimized. Your contributions will enhance analytics tracking and insights across the organization.
Key Responsibilities:
• Design and deploy data pipelines for analytics collection
• Model and document GA4 event data for analysis
• Ensure optimal setup of Google Analytics and GTM
• Implement various tracking solutions (Meta, TikTok, etc.)
• Optimize BI solutions using BigQuery for performance
Requirements:
• Bachelor's degree in computer science or related field
• Minimum 6 yea...