Lazada Vouchers and User Incentive Team is a team of digital experts and marketers who are passionate about their work. This team leads voucher operations across the SEA market to provide strategy and governance based on user segments, competitive benchmarking, E2E user experience and budget efficiency to push incremental value to the platform while maximizing returns on cost. We are looking for talents to join our voucher and user incentives team in Lazada. Key responsibilities include:
Design! Work with Regional and Malaysia Country stakeholders to support the voucher and mechanics strategy for both campaign basis and BAU basis, including alignment with targets to strengthen user and buyer growth, as well as experimenting methodologies (i.e. AB-testing)
Execute! Liaise with cross-functional stakeholders and ensure the operational plan runs smoothly from vouchers creation to onsite set-up as well as performance and budget tracking
Optimise! Develop process and cadence to moni...