Position Overview
We are looking for a strong Senior Analytical Engineer who can independently lead app analytics end to end.
Responsibilities
- Own measurement, tracking validation, funnel analysis, LTV analysis, attribution reporting, and performance insights for mobile/web applications.
- Act as the main analytics owner for apps, partnering with Product, Marketing, Growth, Engineering, and leadership teams to drive data-backed decisions.
- Own end-to-end analytics for mobile/web applications, from tracking design to business insights.
- Define KPIs and measurement frameworks in collaboration with Product, Growth, Marketing, Engineering, and leadership teams.
- Create, review, and maintain event tracking plans for GA4 and other analytics tools.
- Ensure accurate GA4 implementation for events, parameters, user properties, conversions, audiences, and campaign tracking.
- Build and analyze funnels, cohorts, retention views, user ...