Senior Analyst, Customer Marketing (Proprietary Cards & Membership Rewards)

Toronto, ON, Canada(Hybrid)

**Job Description**

The successful candidate will be responsible for Proprietary Cards & Membership Rewards Marketing: developing annual plans to deliver ICS Canada Customer Marketing objectives, including marketing / operational excellence, customer relevance, scalable engagement and healthy returns on non-acquisition investment. The successful individual will execute the marketing plan, and will align and coordinate across ICS stakeholder teams on the investment plan, expected outcomes, and post-campaign performance analysis. This team will work in close partnership with non-acquisition investment stakeholders to align plans, develop and execute marketing strategies, and measure their effectiveness to optimize impact and efficiency.

**Responsibilities**

+ Develop annual customer marketing plan, bringing along key stakeholders to ensure e...