<ul> <li>Design and develop interactive Power BI dashboards and reports for business and leadership users.</li> <li>Build and optimize DAX measures to support complex KPIs and business logic </li> <li>Create and maintain semantic models optimized for performance and scalability </li> <li>Work with Data Engineers to ensure clean, reliable, and well-modeled datasets </li> <li>Implement Row-Level Security (RLS) and manage user access </li> <li>Optimize reports for performance, usability, and visual best practices </li> <li>Support UAT, production deployment, and ongoing enhancements </li> <li>Troubleshoot and resolve data, performance, and visualization issues </li> <li>Document report logic, KPIs, and assumptions for reuse and governance</li> </ul>