Shape customer engagement at Boomi as a Senior Advisor for Customer Marketing Strategies. Drive initiatives for adoption and retention using data-driven approaches to enhance product usage.
This role centers on owning customer lifecycle marketing strategies that foster engagement and revenue growth. With over 6 years in customer success and marketing, you will design and implement innovative programs tailored to customer behavior. Collaborate with multiple teams while executing strategies through tools like Pendo and Salesforce.
Key Responsibilities:
• Innovate and refine customer growth marketing strategies
• Build programs that yield measurable customer outcomes
• Craft lifecycle campaigns based on user segmentation
• Lead initiatives for deeper product adoption and retention
• Assess and enhance program performance with experiments
Requirements:
• Over 6 years in customer or growth marketing
• Record of success in SaaS marketing strategies
• Understa...