**Responsibilities**

• Driving initiatives and overseeing the execution of campaigns

• Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.

• Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.

• Planning, managing and negotiating multiple digital campaigns with third parties where necessary.

• Developing overall business operations and awareness campaigns, overseeing performance analysis and updating where necessary.

• Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.

• Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage and engagement level.

• Developing creative briefs and assigning to designers and copyw...