1.Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

2.Track, report, and analyze website analytics and PPC initiatives and campaigns

3.Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

4.Optimize copy and landing pages for paid search engine marketing campaigns

5.Perform ongoing paid keyword discovery, expansion and optimization

6.Research and analyze competitor advertising links

7. Familiar with Ad modules of Google, Rollworks, Google Marketing Platform, and other similar technologies