Overview

As a SEM & Paid Social Specialist, you will be responsible for the strategy, activation and optimization of performance campaigns with a strong focus on lead generation. You will work mainly on Google Ads and Meta (Facebook & Instagram), driving qualified leads and continuously improving results through testing, data analysis and insights. You will act as a key performance partner for your stakeholders, translating business goals into efficient paid media strategies and ensuring campaigns are optimized across the full performance funnel. This role requires fluent English and French , as you will work in an international environment.

Responsibilities

• Plan, execute and optimize lead generation campaigns across Paid Search (Google Ads – Search) and Paid Social (Meta).
• Own campaign performance end‑to‑end: structure, targeting, bidding, budgets, creatives testing and landing page alignment.
• Monitor daily performance...