We are seeking a highly strategic and creative Section Head – Social Media to lead and oversee a large-scale social media ecosystem across official channels, community platforms, and special digital initiatives.

This role will lead social media strategy, content direction, community engagement, AI-enabled content workflows, and channel growth across multiple platforms and audiences. The successful candidate will manage multiple social media teams and ensure a strong, engaging, and innovative digital presence aligned with Abu Dhabi’s communication vision.

• Lead the overall social media strategy across official channels, community platforms, and special digital projects.
• Define annual content strategies, content calendars, and channel-specific approaches for multiple audiences and platforms.
• Develop platform strategies across Instagram, TikTok, X, LinkedIn, Threads,...