Monitor performance of the SEO channel and report back to senior management using data and insight to make suggestions of improvements
Manage 3rd party agencies to improve SEO Content performance for your markets
Deliver all content elements including taxonomy, Indexable Filters, copies, attributes, images datasheets
Deliver activities for experimentation, keyword grouping (SEO) task recommendations (SEO)
Work closely with the global teams to understand key taxonomy, sitemap, content and other changes that will impact SEO performance and manage the delivery of those activities
Facilitate communication with key stakeholders on planning performance – using Analytical data
Liaise with other areas of the business to understand requirements and pro-actively communicate with stakeholders to suggest changes, improvements, and influence future plans