Position Overview
Position: School Marketing Specialist
Location: Dubai
Stakeholders
- School Leadership Team
- School Admissions Team
- Regional Marketing Team (ISP Middle East)
- Third‑Party Vendors
Reporting Line
School Principal (dotted line to Regional Marketing Manager)
Key Responsibilities
- School‑level marketing strategy & planning – develop the annual marketing plan for enrolment growth and retention; ensure it remains on track and risk‑manage with stakeholders.
- Brand management – ensure all communications reflect the brand and key messages; act as guardian of branding across the school.
- Content marketing – plan the content calendar; capture stories through photography & videography; review, sign off and publish content across touchpoints.
- School website – maintain accurate, functional content; plan new pages; collaborate with regional team to improve pages and ...