Job Purpose:

To lead, plan, and execute the development of new products from concept to market launch, ensuring alignment with the company's strategic goals, customer requirements, and profitability objectives.

Key Responsibilities:

1. Product Strategy & Planning:
   • Identify and evaluate market opportunities for new products based on market trends, customer feedback, and competitor analysis.
   • Define product roadmaps, timelines, and development priorities aligned with business objectives.
   • Prepare feasibility studies and cost-benefit analysis for proposed products.
2. New Product Development:
   • Lead the design, prototyping, and testing phases of new products, ensuring adherence to quality and cost targets.
   • Coordinate cross-functional teams (design, production, procurement, quality) to drive timely pr...