Design, configure, and maintain Lead, Account, Contact, Opportunity, and related objects to support an efficient Lead-to-Opportunity process
Implement and enhance automation (Flows, assignment rules, validation rules, approval processes) to standardize qualification and handover from Marketing to Sales
Develop and maintain custom solutions using Apex and Lightning Components where declarative tools are not sufficient
Build reports and dashboards to provide clear visibility into funnel metrics, pipeline health, and sales performance
Ensure data quality through consistent standards, duplicate management, data imports, and regular housekeeping
Collaborate with stakeholders to gather requirements, run workshops, and document end-to-end Lead-to-Opportunity processes
Support integrations between Salesforce and connected systems (e.g., marketing automation, ERP, BI tools) relevant...