**Role Purpose**

Manage, execute, and optimize SFMC email and mobile development for IHG’s customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.

**Key Accountabilities**

+ Develop, build, and test, email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automations Studio, Mobile Studio and programming languages.
+ Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.
+ Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools,
+ Write and optimize SQL queries to manage and manipulate data within SFMC databases.
+ Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS,...