Sales Strategy & Planning – Digital (News Media)

Role Objective

Drive digital revenue growth and competitive leadership through strategic planning, pricing optimization, monetization, forecasting, and market intelligence.

Key Responsibilities

Revenue Strategy & Forecasting

- Own digital AOP planning, forecasting, and revenue tracking
- Monitor projections vs. actuals and drive corrective actions
- Develop category, client, and platform-level revenue strategies

Pricing & Monetization

- Optimize pricing across Display, Video, Programmatic, and Branded Content
- Drive yield optimization and maximize inventory monetization
- Analyze deal quality, discounting trends, and effective yield

Market Intelligence & Competitive Benchmarking

- Benchmark competitors on pricing, inventory mix, ad formats, and sponsorship models
- Support monetization innovation and traffic-led revenue opportunities
- Mon...