Responsibilities

The responsibilities include:

• Responsible for the planning and management of the regional retail channels, cash carry, key account and distribution under his/her management, people management, performance indicators (Sell in, Sell Out, Positivation, DOH, POS Execution), trading activities, follow‑up and guidance for the local merchandising team according to national strategies, control of commercial and trade marketing operations in the region to guarantee implementation of commercial policies aligned with BFB’s goals and aiming at reaching the proposed results.
• Support to On Trade activities by implementing actions, executing and collecting information from partner establishments.
• Strategy Definition: align commercial strategies in the service channel with brand strategies, meeting the needs of each market and client in each category, developing a regional strategy to capture available business opportunities.
• Trade...