Job Overview:

We are hiring a BTL Executive for a leading multinational FMCG company to plan and execute field marketing activities, monitor on-ground performance, and ensure achievement of KPIs. The role requires strong coordination with sales teams and vendors, along with effective reporting and field analysis.

Job Description:

• BTL activities planning and execution.
• Achieve KPIs and set targets for BTL activities.
• Field Audits and Back-checking of activation programs.
• Hiring of quality resources for BTL projects.
• Vendor evaluation based on their work and their on-ground capabilities.
• Invoice Audit after completion of projects.
• Daily and weekly monitoring and tracking of project performance.
• Zone and town-wise analysis of projects.
• Liaison with the sales team for the area JC planning.
• Competition activity reporting.