Position Overview
Job Details
Industry: Financial Services
Job Title: Marketing Generalist Mid-Level
Duration: 7-Month Assignment
Location: Austin, TX (4-Days Onsite / Week)
Job Description:
What you ll do:
The Manager for Lead Management and Analytics is responsible for effectively developing and executing Lead Management across B2B lines of business within organization. The primary focus is on evolving the Lead Management strategy to continually provide better leads to sales teams, and understand the prospect experience in order to leverage marketing activities to guide the customer through the shopping journey. You will have a strong blend of consulting/facilitation experience, marketing knowledge, Marketo and lead management experience. Along with marketing funnel metrics, OKRs,...