* Develop and execute sales strategies to achieve room, banquet, and overall revenue targets.

* Lead, supervise, and support the sales team to ensure consistent achievement of goals and KPIs.

* Identify new business opportunities and maintain strong relationships with corporate accounts, travel agencies, and partners.

* Oversee sales activities including client presentations, negotiations, and contract closures.

* Collaborate with Revenue, Reservations, and Marketing to optimize pricing, occupancy, and revenue performance.

* Monitor market trends, competitor activities, and demand patterns to adjust sales strategies.

* Prepare sales forecasts, reports, and performance analyses for management review.

* Ensure proper handling of group bookings, events, and long-stay accounts.

* Represent the hotel in trade fairs, sales missions, and industry networking events.

* Ensure excellent customer relationship management and after-s...