The Sales Manager is responsible for the full commercial performance of the sales function. This includes developing sales strategies, managing B2 C sales operations, overseeing key account performance, and leading the sales team to deliver volume, value, and distribution targets.

Duties & Responsibilities Sales Strategy & Market Execution: Develop and execute comprehensive sales strategies for B2 C retail, wholesale, and key customer segments. Drive growth through route?to?market optimization, retail execution, and customer?focused initiatives. Identify new business opportunities and expand the company’s footprint across all channels. Key Customer (B2 B) Management: Manage and grow relationships with major customers, including retail chains, wholesalers, and strategic partners. Negotiate trading terms, pricing, listings, and promotional agreements. Conduct business reviews, present performance insights, and manage joint business plans (JBPs). B2 C Sales Operations: Oversee fi...