**Sales & Business Advisor Sr** **(modern trade)** is a senior-level sales role responsible for driving revenue growth by selling products or services to mass merchandising clients, while managing and expanding key customer relationships. The role develops and executes strategic sales plans, identifies new business opportunities, and delivers tailored solutions to meet customer needs. It also involves negotiating contracts, closing deals, and consistently achieving sales and revenue targets while maintaining high customer satisfaction.

**Why This Role Matters**

+ Drives revenue growth and business expansion by acquiring new customers, growing existing accounts, and consistently achieving or exceeding sales targets.
+ Strengthens customer relationships and retention by providing tailored solutions, ensuring satisfaction, and positioning the company as a trusted partner.
+ Influences strategic direction through market insights, competitive analysis, and feedbac...