Key Responsibilities

Prospect Research & List Building
• Research and build targeted prospect lists across B2C industries such as QSR, fintech, consumer tech, e-commerce, retail, and other high-spend digital media categories.
• Identify companies with strong digital marketing activity and annual media budgets of approximately $5M–$10M or higher.
• Map relevant decision-makers including CMO, CRO, VP Marketing, Head of Growth, and senior marketing/revenue leaders.

LinkedIn & Email Outreach
• Execute personalized outreach through LinkedIn and email.
• Create and test outreach messaging with a consultative tone.
• Support the development of an outreach cadence/playbook for enterprise prospecting.
• Follow up consistently to generate meaningful conversations.
Lead Qualification
• Qualify leads based on three core factors: business problem, available budget, and urgency.
• Understand whether the prospect is facing challenges with media ROI, age...