Who are we?

Boux Avenue is the cool, young, London-based lingerie, nightwear and swimwear brand, with 27 stores across the UK and a thriving ecommerce business at . Founded in April 2011, the brand describes its core aesthetic as a blend of the sweet and the sexy, with its bi-annual collections designed by their in-house team.Pitched at what the brand calls an 'accessible luxury' price tag, Boux Avenue's reputation is founded not only on the femininity of its products, but also on their quality, comfort and fit, backed up with the offer of a free and expert bra fit service in all of its stores.

No matter what your age, size or style, Boux Avenue is an inclusive brand for everybody. Available in sizes 28-40, A-G cups and sizes 6-18. With an unrivalled eye for detail and passion for customer service, Boux Avenue is your ultimate destination whether you're looking for everyday essentials or something a little sexier.

What will your ...