Boring? Expensive? Dull?Jimmy Fairly was born, not with a want but a need to revolutionise the optical industry. Founded in 2010 by Antonin Chartier, a 23-year old psychology student with a passion for entrepreneurship. Chartier’s concept was simple: quality glasses, fair prices and a positive social impact.

Over a decade later, little has changed. Now with over 100 stores across Europe and UK,Jimmy Fairly is successfully bringing back great style and a smile to the optical world. Great style by dropping on-trend designs every 6 weeks, with a short-circuit manufacturing process that does not compromise on quality or our planet. A smile with a customer-centric approach, from the moment a customer enters a Jimmy store, to having their eyes tested by our expert optometrists and seeking help from our exceptional after-care team.

Better everyday!

Since day 1, we have partnered with Restoring Vision, the international charity committed to endi...