Boring? Expensive? Dull? Jimmy Fairly was born, not with a want but a need to revolutionise the optical industry. Founded in 2010 by Antonin Chartier, a 23-year old psychology student with a passion for entrepreneurship. Chartier’s concept was simple: quality glasses, fair prices and a positive social impact.

Over a decade later, little has changed. Now with over 100 stores across Europe and UK, Jimmy Fairly is successfully bringing back great style and a smile to the optical world. Great style by dropping on-trend designs every 6 weeks, with a short‑circuit manufacturing process that does not compromise on quality or our planet. A smile with a customer‑centric approach, from the moment a customer enters a Jimmy store, to having their eyes tested by our expert optometrists and seeking help from our exceptional after‑care team.

Better everyday!

Since day 1, we have partnered with Restoring Vision, the international charity committed to ending the global vis...