Key Responsibilities:

Database Management

• Build and maintain customer databases, ensuring accuracy through regular data cleansing and validation.

• Implement customer coding for segmentation by region, industry, and type.

• Conduct data entry, de-duplication, and format databases compatible with Excel and CRM systems.

CRM Management & Support

• Regularly update CRM with customer interactions, set appointments for Business Development Managers (BDMs), and assign leads based on customer

segmentation.

• Manage contacts, ensuring accurate classification and current records.

Marketing Campaign Management

• Oversee and manage the marketing calendar, executing email, SMS, and LinkedIn campaigns using CRM systems.

• Design and distribute marketing content to align with brand strategy.

Sales Support

• Document call notes and track follow-up actions in CRM.

• Prepare sales reports and assist with ...