Responsibilities:

• Understand consumer requirements, identify market trends, and suggest system improvements to achieve key business objectives

• Lead one-on-one conversations and small group meetings with clients and business owners

• Research and implement creative marketing opportunities to improve product marketability and profitability

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on annual basis and allocate funds wisely

• Work with other members of the sales and marketing team and work with various departments within the company

• Generate analysis and reposts to strengthen marketing efforts and increase ROI