RQ08221 Information Management Specialist - Senior

About the job RQ08221 Information Management Specialist - Senior

ServiceOntario is seeking a web analytics consultant to support Customer Experience platform project and setting up its Google Analytics (GA4) Implementation and Management

• Lead the implementation and configuration of GA4, ensuring accurate data tracking and reporting.
• Define custom events, user properties, and dimensions to capture relevant user interactions.
• Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders—reports tailored to specific business needs, such as user journeys
• Provide real‑time and scheduled reporting for key performance indicators (KPIs)
• Analyze data from GA4 to uncover user behavior patterns, traffic sources, and conversion paths.
• Generate actionable insights to guide business decisions and improve application perf...