Job Purpose:
The role of Rides and Experiences will lead brand management for key experience properties including Motoverse, Himalayan Odyssey, Himalayan Spirit, and the Royal Enfield Rides program. This role drives social media execution, collaborates with internal/external content teams and promotions agencies, and builds partnerships for revenue and brand value, aligning all efforts with Pure Motorcycling
Position Overview:
Location: Chennai
Position Title: Deputy Manager
Reports to: Rides & Experiences
Function: Global Brand Marquee Rides & Community
What you’ll do:
Brand Management:
Manage experience brands like Motoverse, Himalayan Odyssey, Himalayan Spirit, and Royal Enfield Rides, ensuring consistent positioning and storytelling.
Develop strategies to elevate these properties as cultural touchpoints for rider engagement.
Social Media & Content Execution:
Oversee social media for Motoverse and Rides, curating content to boost visibility and co...