JobTitle: D2C Retention Marketer
Role Overview
We're looking for a

D2C Retention Marketer

who understands that growth doesn't end at the first order.
Your core responsibility will be to

increase repeat purchase rate, LTV, and customer engagement

using lifecycle marketing channels like

WhatsApp, Email, SMS, and CRM automation .
This is a

hands-on role where you'll

be building flows, launching campaigns, analyzing cohorts, and continuously improving retention metrics.
Key Responsibilities
Lifecycle & Retention Marketing
Own and scale

customer retention & repeat purchase programs
Design and execute

end-to-end lifecycle journeys

across:
WhatsApp
Email
SMS

Improve key metrics:
Repeat purchase rate
Customer LT
Revenue from retention channels
WhatsApp Marketing (Core Focus)
Build and manage

WhatsApp automation flows :
Welcome series
...