About the Role

upGrad is launching a micro-learning edutainment app for Hindi-speaking professionals . Think of it as a progress platform , not a traditional course marketplace.

We’re pre-launch and hiring our first Retention Manager . This is a true 0→1 role where you’ll build the entire lifecycle and engagement engine from scratch—CRM/CLM setup, automated journeys, churn prevention, dunning recovery, and win-back systems.

If you enjoy owning post-install growth and turning users into long-term subscribers, this role is for you.

What You’ll Own

CRM & Lifecycle Foundations

• End-to-end ownership of the CRM platform (CleverTap or equivalent)
• User segmentation, journey design, and campaign automation from scratch

Multi-Channel Engagement

• Hands-on execution across Push, Email, WhatsApp, In-app, and SMS
• Decide the right ...