The customer is always more important than anything else you are doing.

Offer every customer a taster and use it as an opportunity to talk about our food.

Ask open questions and provide expert information about our food, as appropriate.

Share information with the customer on new products, what goes with what, side dishes, serving suggestions, garnishes and so on.

Be thoughtful – help carry bags to car, entertain children, offer another basket. Do whatever you think appropriate to help the customer have a good experience.