The company

Known for its bold creativity, Swiss craftsmanship, and playful spirit, Swatch is a contraction of Second Watch and is considered the fun brand of Swatch Group. Since its inception in , the brand has revolutionised the watch industry with its innovative designs and high-quality materials with the mission to create stylish, affordable alternatives to traditional timepieces. Swatch is celebrated for its diverse collections, including the highly sought-after MoonSwatch collaboration with OMEGA, the vibrant Art Collection featuring unique designs from contemporary artists, and its prestigious Blancpain partnership that brings luxury and precision to its timepieces. Whether through iconic styles or groundbreaking collaborations, Swatch continues to push the boundaries of watchmaking, making modern timepieces accessible to all.

In March Swatch released its first collaboration with OMEGA - the MoonSwatch which took the world by storm. In Swatch...