Develop and execute comprehensive social media strategies aligned with overall marketing objectives and brand guidelines.
Create, curate, and schedule engaging content (text, images, videos, stories, reels) tailored to each platform’s audience and algorithm.
Monitor, analyze, and report on key performance indicators (KPIs) such as reach, engagement, click-through rates, conversion rates, and ROI using tools like Google Analytics, Meta Business Suite, Hootsuite, and Sprout Social.
Stay ahead of social media trends, platform updates, and emerging technologies to maintain competitive advantage.
Manage and grow brand communities by actively engaging with followers, responding to comments/messages, and fostering authentic conversations.
Collaborate with graphic designers, copywriters, and video editors to produce high-quality, on-brand content.