Develop and execute comprehensive social media strategies tailored to the cosmetics industry, focusing on engagement, reach, and conversion.
Identify, vet, and manage relationships with micro, mid-tier, and macro influencers in the beauty and lifestyle space.
Create and manage influencer campaign briefs, contracts, deliverables, and performance tracking.
Monitor and analyse social media KPIs (engagement rate, reach, CTR, conversion, ROI) using tools like Google Analytics, Meta Business Suite, and Hootsuite.
Produce and curate high-quality, platform-optimized content (videos, reels, stories, carousels) that align with brand aesthetics and campaign goals.
Stay ahead of emerging trends in digital marketing, social media algorithms, and beauty consumer behaviour.
Collaborate with the creative team to develop compelling visual and written content for cam...