Manage SEM campaigns remotely, adhering to EST hours with flexibility to PST. As a leader in paid search, your focus will be on driving successful strategies and optimizing performance metrics.
This role empowers you to take charge of SEM strategies, including crafting and executing paid search initiatives across platforms like Google Ads. You will oversee campaign structures, manage performance KPIs, and ensure accurate data tracking. Mentoring junior members and collaborating with other specialized teams will also be crucial aspects of this position for achieving overarching marketing goals.
Key Responsibilities:
• Lead SEM strategy and execution across platforms
• Oversee budget management and performance metrics
• Implement testing roadmaps for audience targeting
• Analyze campaign data to derive actionable insights
• Collaborate with cross-functional teams for cohesive strategies
Requirements:
• 4+ years in SEM or paid search marketing
• Deep understa...