Conduct regional market and competitive research to gather insights on market growth potential, customer needs, industry trends, and competitor activities, providing data to support regional product marketing strategies.
Support the development and execution of regional marketing plans and tactical promotional activities for assigned product lines, including product launches, regional campaigns, and engagement activities with internal and external sales teams.
Create and develop product marketing collateral including publication articles, product brochures, and promotional demonstration tools to increase product awareness and support sales efforts.
Develop and deliver product overview and “How2Sell” sharing for internal sales personnel and channel partners.
Deliver product presentations and hands-on demonstrations of assigned products, applications, and technologies to customers and prospects to drive product...