**Job Details**:
**Primary Duties and Responsibilities**
- Develop annual regional marketing plan: develop, with the support of the Head of Demand Generation, a strategically focused annual regional marketing plan for LATAM. This plan should be aligned with customer billings and committed to executing on time and within budget. It should include the design of multi-channel marketing campaigns to achieve commercial goals. The team member will be goaled on marketing-generated revenue and pipeline creation.
- Budget management: manage the LATAM marketing budget, tracking spend and ensuring responsible spending in line with the plan and phasing, promoting a consistent approach and maximising return on investment.
- KPI monitoring and reporting: monitor and report on KPIs, analyse the effectiveness of regional marketing initiatives, identify trends, and draw insights from data and anecdotal feedback. Be highly analytical and action-focused, presenting performance trends and pivo...