As an Assistant Vice President, Regional Marketing Senior Analyst (Hybrid), you will develop and execute marketing activities that increase brand awareness, drive customer engagement, enable sales, and support revenue growth for Citi Services.

Responsibilities

• Plan, execute, scale and localize marketing campaigns across B2B channels such as events, webinars, social media, email, print, advertising and awards.
• Track and analyze campaign performance, making data‑driven recommendations to improve ROI.
• Measure marketing campaign impact on client revenues, pipelines, acquisition and relationships.
• Oversee content creation for marketing campaigns and sales enablement across digital, social media, email, print, and events.
• Manage marketing budgets, ensuring campaigns are delivered on time, within budget, and in line with policy.
• Collaborate with sales, product and customer support to ensure consistent messaging an...