Overview

We are seeking an experienced Regional Head of Brand, International Markets to lead brand development and awareness across priority international markets (excluding China). This role will translate and execute WorldFirst’s global brand strategy across regions, driving awareness, consideration, and preference among international consumers and businesses.

This role reports to the Global Head of Brand and partners closely with regional marketing and commercial leaders to ensure brand initiatives support business growth.

Responsibilities

1) Brand Strategy & Planning

• Develop and execute a comprehensive brand strategy for international markets, aligned with global brand direction and regional business priorities.
• Establish/refine regional brand positioning that resonates with local audiences while maintaining global consistency.
• Define brand KPIs and build measurement frameworks to track perf...