Support the Regional Head in developing the consumer digital strategy and refresh of the Regional Consumer Banking Digital Strategy, aligned with Group priorities and country realities.
Contribute to the articulation of strategic themes, value theses, and execution roadmaps across digital revenue, customer engagement, and operating model transformation.
Conduct market scans, e.g., competitive analysis, regulatory trends, consumer behaviour insights, etc., to assess CIMB’s digital strengths, gaps, and competitive position across markets.
Drive and assist in creating market playbooks for digital sales funnels and omnichannel journeys.
Customer Experience, Journey Transformation and Technology Enablement
Work with the Regional Digital Strategy Head to define and size digital revenue levers.
Support design standards, accessibility requirements...